‘The Rally to Restore Sanity’, held on October 30th in Washington D.C. was first announced back in September by Jon Stewart on his satirical ‘fake-news’ programme The Daily Show. Clearly intended as a response to extreme-right pundit Glenn Beck’s earlier ‘Restoring Honor Rally’, Stewart pitched the event as a protest against the hyperbolic and self-perpetuating nature of the media’s political discourse in the U.S., unfurling a banner behind him that urged viewers to “Take it Down a Notch, for America”. Immediately following the announcement, Stephen Colbert (an ex-Daily Show correspondent whose act consists of parodying the right by embodying its values ironically) announced a counter-rally on The Colbert Report: ‘The March to Keep Fear Alive’. Supposedly campaigning on the precise opposite of Stewart’s message, Colbert asserted, “Now is the time for all good men to freak out for freedom!”