Andy Holden’s Maximum Irony! Maximum Sincerity
Maximum Irony! Maximum Sincerity (MI!MS) was a proposal for an art movement, complete with manifesto – “M.I.!M.S., A Manifesto of Maximum Irony! Maximum Sincerity” – written by Andy Holden and four of his friends (John Blamey, Roger Illingworth, James MacDowell and Johnny Parry) in the early 2000s in their home town of Bedford. A pre-art …